Hashtags are also a way to build a community of people, which can enhance your brand and audience. Using hashtags on "stories" also makes it possible for your story to show up in the relevant hashtag "story". Users can actually follow hashtags, which means you could show up on the users feed even if they do not follow you. When you use a hashtag, your post will be public to anyone viewing that hashtag. The main reason hashtags are so critical to your overall strategy is because they have the ability to expand your audience, and boost engagement through likes, shares, and comments. Some businesses make the mistake of slapping together words that looks and sounds good - when in reality, this could do more harm then good to your strategy. The truth is, the hashtags you use on your posts can either make or break your strategy. 
Make sure you do not use any punctuation, spaces or symbols in the hashtag (other than the # at the beginning of the word). Limit the amount of hashtags you use on one specific post - most of the time, quality > quantity (we will get into the details of this later in the guide). Try not to put too many words together on the same hashtag 
Keep your hashtags brief and easy to remember.If you want to use hashtags to enhance your social strategy, make sure your account is public.Here are some fundamentals to keep in mind when using hashtags: Hashtags make it easier for users to discover your content and allow you to reach a much larger audience. Hashtags are a way to connect your content to a specific theme, community, topic or conversation.
Guide: How To Choose The Right Hashtags For Your Instagram Post What is a hashtag?
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